May 13, 2014

Social Studio by Salesforce

Social Studio by Salesforce coming to a screen in front of you  ... anytime anywhere. social-studio

Salesforce combines its previous acquisitions (Buddy Media and Radian 6) into a new product altogether. Led by the CEO's of the original companies and strategically driven to integrate social listening, marketing and support into the exact target marketing cloud.

However strange it sounds, what I like about this is the organic innovation that resulted from the inorganic growth (acquisitions) that Salesforce went through. This should be an example of well orchestrated leadership from Salesforce executives, a trait that is fast becoming uncommon these days with the acquire as investment methodologies of IBM and Oracle.

"Our customers are looking at the innovation we continue to do as if we’re still a startup" - Lazerow@Salesforce.

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